smart car owners forum model 451 fortwo - Discuss upgrades, modifications, ideas Home 
Home Search search Menu menu Not logged in - Login | Register

 Moderated by: 451smart
New Topic Reply Printer Friendly
smart Tour Aims To Make Believers As Tiny Two-Seater's U.S. Sales Falter  Rate Topic 
AuthorPost
 Posted: Fri Sep 3rd, 2010 09:06 pm
  PM Quote Reply
1st Post
ALephart
Administrator


Joined: Fri Nov 30th, 2007
Location: Rancho Santa Margarita, California USA
Posts: 1204
smart car color of choice: Silver with silver tridion
Status: 
Online
Mana: 
From: http://blogs.edmunds.com/greencaradvisor/2010/09/smart-tour-aims-to-make-believers-as-tiny-two-seaters-us-sales-falter.html
 

Struggling to reignite interest in its only model, Smart USA is taking the diminutive, 40 mpg Smart Fortwo on a multi-city tour in hopes of exposing the tiny car to people who are not going to its dealerships, as dramatically sagging sales show.

Contributor Rob Calem caught up with the tour late last month in Hoboken, N.J., and interviewed a few of the people who drove the Smart during the event. Mainly, he reports, they came away impressed.

----------

By Robert E. Calem


It was, of course, a completely unscientific survey, but one we thought interesting to field.

The results?

Most of our respondents reacted favorably to the car, and expressed some degree of surprise that they did like it.

Those spins, however, also resulted in a few negative assessments of  the Smart's driving dynamics.

A number of people, though, even said the test drive had made them think of possibly replacing their current rides with a Smart. We also heard positive comments about the vehicle's safety - a story pounded home to the drivers by the two Smart specialists who were there to coax anyone with a driver's license into taking the car for a spin around Hoboken.

"It's not a chick magnet, but it would make a lot of sense for where I live, and would save me a lot of money on not having to pay for a parking garage," said Brett Sikora, 24, a Hoboken resident and real estate agent who currently drives - and garages for $250 per month - a 2009 Honda Accord Coupe.

The Smart, he said, "felt like a regular car once you were in it. You forget that you're in something that's that small from the outside,"

a battery-electric electric Fortwo in the U.S. next year.



Peter Bonastia, 45, a Hoboken resident and advertising professional, was least enthusiastic. "I wouldn't worry about feeling unsafe in it even though from the outside it looks like it would be a deathtrap," he said, noting that he presently drives a Ford Escape SUV. 


----------



Peter Bonastia was not persuaded by his drive or the marketing pitch.



---------- 



After driving the Smart for only three blocks, he declared that  "if you're looking for fun to drive and comfort for long trips, I would not look in [the Fortwo's] direction."
He said there was a noticeable hesitation when he pressed on the accelerator pedal and complained that the folded-down roof of the convertible he drove sat high in the rear and obstructed his view behind the car.


One passerby who sat in the Fortwo but didn't drive it - Bobby Brancazio, a 25-year-old civil engineer and Hoboken resident who is 6-foot-1 - expressed surprise at the car's "decent headroom [and] a lot of legroom."

He also said he was impressed by the value for the price and thought the car would be "pretty cool" for commuting to the city.

But he also declared the Fortwo too small to accommodate both him and his skis or his friends on road trips, called it "kind of weird" and said he probably would not buy one. He currently drives a 2008 Acura TL.

Peter Prepiak, 39, a medical researcher who also lives in Hoboken, was even taller, at 6-foot-3-inches. He tried the Smart out of curiosity and said he found it comfortable and more spacious than a Mini Cooper he drove a couple of years ago.

Nevertheless, he said it would be impractical for him to own one because he has a family and needs the interior volume afforded by his current vehicle, a 2009 Mercedes-Benz ML350.

In all, about 20 people took test drivers during Smart's two days in Hoboken, said Keith Gaytan, one of the two Smart product specialists who were there.

"Some people love it. Some people hate it," Gaytan said.

He seems to favor those who love it.  Smart, he said, "is one of those brands that is about forward thinking and opening your mind."

The tour continued with a stop in Allentown, Pa., followed by stops this month in Fairfield, Conn., and Portland, Ore. A Smart spokesman says future dates and stop sites remain to be determined.



____________________
I got my smart car!
Back To Top PM Quote Reply  

Current time is 04:21 pm  
smart car owners forum model 451 fortwo - Discuss upgrades, modifications, ideas > smart car owners general chat forum > smart car news and announcements forum > smart Tour Aims To Make Believers As Tiny Two-Seater's U.S. Sales Falter Top




UltraBB 1.17 Copyright © 2007-2011 Data 1 Systems
Page processed in 0.2325 seconds (5% database + 95% PHP). 28 queries executed.